It’s all a Facade (Which is Probably Good)
by Kirk Deeter Have you noticed the marketing shift in fly fishing from how things perform to how things look…
Big ticket items down (slightly), “local” fishing products up:
From our friend, Scott Papich, whose company Trackfly, monitors what’s up, what’s down, and so forth: TrackFly is a data…
Here’s what we think about fly-fishing buying trends in 2025 thus far:
And thank you, Trackfly… 1. People are still fishing, because fishing is fun, cool and an escape from the norm.…
Skwala Launches Fusion Tactical Hoody: Three Essential Layers in One
From Skwala: Skwala Fishing today announced the launch of its Fusion…
Newport® Launches NT600: Redefines Electric Outboard Performance
A 6HP-equivalent electric outboard with zero maintenance, full customization, and ultimate portability. From Newport: Newport proudly announces the official launch…
Winners Announced for the 2025 Stimmies Fly Fishing Film Awards
The results are in! The 2025 Stimmies has wrapped up its biggest and most exciting season yet, with the highest voter participation in Stimmies history and overwhelming feedback that this year’s films were the best in competition to date. Presented by Scientific Anglers, Fly Fusion Magazine, and IF4™, the Stimmies celebrates excellence in fly-fishing filmmaking from around the globe, welcoming entries from both emerging and professional filmmakers.
Update on Fly Rod Warranties
I once planned to lay several fly rods on a table, so I could take a hammer and break them…
Gear Buzz: Feedback on Scientific Anglers’ New Clear Lines
By Kirk Deeter: Some follow-up feedback on Scientific Anglers’ new clear lines–we reviewed the Magnitude Textured Infinity Clear Tip Floating…
Study: Fishing Participation Leveling After Pandemic Boost
From RBFF: “The study, conducted in collaboration with the Outdoor Foundation, also highlights ongoing challenges for the industry, including high…
onX and TRCP Release Map of Public Acres Available for Potential Sale
First-of-its-kind tool identifies six million acres the Bureau of Land Management could advance for sale From TRCP: onX and the…
Simms And The Grateful Dead Announce Dead On The Water
From SIMMS: Simms Fishing Products, manufacturer of waders, outerwear, footwear, and technical fishing apparel, is proud to announce the launch…
Hardy & Greys Welcomes Two New Independent Sales Representatives to Expand U.S. Presence
From PURE FISHING: Hardy and Greys, two of the most respected names in fly fishing, are proud to announce the…